Grampians Music Festival has received a $13,000 grant for marketing the event through the Victorian Government’s Creative Victoria Music Works grant program, providing a financial boost for the festival.
Festival Director Carly Flecknoe said the grant would be used to boost GMF’s marketing and public relations efforts, including an increased digital footprint and inventive on-the-ground marketing initiatives.
“The backing and support of Creative Victoria through the Music Works grant not only provides financial support to the festival but gives our volunteer committee confidence that the festival we’re creating fits perfectly in Victoria’s thriving music scene,” Carly said.
“The grant from Creative Victoria is fantastic news for the festival and will allow us to initiate a range of creative and innovative marketing activities that aim to capture our target market and get music lovers to Halls Gap for the first weekend in February.
“With the festival in only its second year, it’s great to see Creative Victoria and the State Government give GMF a vote of confidence for the value it brings to the state’s music scene and the Grampians community.”
Victorian Creative Industries Minister Martin Foley this week announced $550,000 in Music Works grants, which aim to help and support Victoria’s diverse and bustling music industry through a financial injection. The grants are part of the government’s $22.2 million Music Works initiative and will give support to local musicians, music industry professionals and industry organisations to create, develop and showcase Victorian contemporary music to audiences at home and abroad.
“This latest round of grants will boost our music economy, create opportunities for those who make music and those who work behind the scenes, strengthening our reputation as the heart of live music in Australia. With the The Music Works initiative, we are investing in our music industry at all levels,” Mr Foley said.
Music lovers can experience big beautiful mountains and huge sounds from Australia’s best new bands at the second annual Grampians Music Festival in February 2018. All the information about Grampians Music Festival can be found at www.grampiansmusicfestival.com.au.